NORTH FACE TEAMS UP WITH BOY SCOUTS OF AMERICA TO PROMOTE THE NEXT GENERATION OF EXPLORERS.

Inspired by the dueling effects of the internet and global warming, the collection was created with the intent of educating the younger cohort of generation Z about things such as carbon neutrality, the importance of the internet, and the physical aspects the internet has on the environment.

The collection STAYING CONNECTED will come to North Face stores in summer of 2021 to further encourage outdoor exploration amongst the youth. The collection will also help revive Boy Scouts of America and supporting organizations while increasing youthful foot traffic within North Face stores.